"The Indians addressed life as a “thou,” I mean, trees and stones, everything else. You can address anything as a “thou”, and you can feel the change in your psychology as you do it. The ego that sees a “thou” is not the same ego that sees an “it.” Your whole psychology changes when you address things as an “it.” And when you go to war with a people, the problem of the newspapers is to turn those people into its, so that they’re not “thous.”" - Joseph Campbell, The Power of M